With Love

The RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.287.6013 or email Taylor at Taylor.Hardin@rutherfordcountync.gov if you have any questions or to make an appointment. Click here to view our dedicated page & to stay informed throughout the Covid-19 crisis.

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Lake Lure

Lake Lure is a cathedral of mountain cliffs and our forefront is a rushing river and a serene lake. Here romance and charm converge with a storied history in a stunning setting. Relish in outdoor adventures, a hike in the woods, a thrilling mountain bike ride, a climb on a sheer rock face, a day on the water fishing, boating or kayaking. A multitude of lodging, dining and shopping options await you, all tied together with a big dose of genuine hospitality. Whether it’s climbing, paddling, water-skiing or hiking, it’s little wonder that Lake Lure tops North Carolina destinations for multi-sport adventurers bathed in a setting of unrivaled scenic beauty at every turn.

Lake Lure Flowering Bridge

Walking path, boardwalk & flowering bridge. Half-mile long walking path along Memorial Highway running between Flowering Bridge and the Welcome Center.

Voted Official Best Mountain Lake Getaway in 2016, Lake Lure is exactly that! 
Tucked away in the Blue Ridge Foothills and surrounded by expansive views, it is the perfect escape.
Explore the Lake Lure Flowering Bridge during the holidays and experience the custom designed
fairy village on display throughout the winter season.

Don't Miss Stops

Boat Tours and Dinner Cruise

Experience the lure of the lake with a scenic boat tour or dinner cruise. Find out more

Paddleboard, Kayak and Canoe

Get on the Water

Lakeview Tour

Lake Lure/Rutherford County - Best Mountain Lake Getaway - The Carolinas 2016

Lake Lure Wins Official Best of Mountain Getaway