Kid jumping into the lake
Moments that Matter
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Rutherford County, North Carolina

Lake Lure and the Blue Ridge Foothills is an ideal destination all year long. Four distinct seasons offer visitors an abundance of opportunities to create unique experiences each time they visit. Join us in the spring as nature comes to life in our greenways, parks and trails or spend your summer by the lake enjoying the cool water on a hot summer day. Relish in the peace and quiet as you meander down scenic country roads surrounded by the brilliant colors of fall that blanket the mountains, or spend the holidays entranced by a magical display of over a million Christmas lights and downtown carriage rides. Discover all the places and attractions that make Rutherford County so special.

Explore the towns
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Lake Lure, North Carolina is best known to visitors for the remarkable, panoramic sights seen from every direction. Whether you are on the lake, in the village or within the mountainside, there’s a scenic picture waiting to be captured. Seize the moments that will be remembered…

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24th Annual Santa on the Chimney
Dec 04

24th Annual Santa on the Chimney

Chimney Rock has become Santa’s favorite place to train for his big night of deliveries. There’s no…

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Rutherford County Your Way

Visitors have an abundance of opportunities to create unique experiences each time they visit. Choose your own adventure and make moments that matter.