To our friends, visitors, local businesses and stakeholders- we're all in this together.

To our friends, visitors, local businesses and stakeholders- we're all in this together.

With LoveThe RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.207.6013 or email Taylor at Taylor.Hardin@rutherfordcountync.gov if you have any questions or to make an appointment.

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Scenic Driving Tours Through Rutherford County

We love giving residents and visitors’ different ways to enjoy our county, and one of the best is through our many scenic driving routes! No matter what season or purpose brings you to Lake Lure and the Blue Ridge Foothills, there’s always time for a lovely drive and more than enough natural beauty to go around.

Enjoy rolling hills and pastoral scenes, learn about the history of Rutherford County rooted in bootlegging and gold-minting, gaze at the jewel that is Lake Lure and its lakeside estates, or simply let the road take you through the seasonal joys happening every year – whatever your desires, we have the tours to suit them.