To our friends, visitors, local businesses and stakeholders- we're all in this together.

To our friends, visitors, local businesses and stakeholders- we're all in this together.

With LoveThe RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.207.6013 or email Taylor at if you have any questions or to make an appointment.

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Media Room Press Releases

Holiday Events, One Million Lights and Santa's Largest Chimney await you in Lake Lure and the Blue Ridge Foothills

LAKE LURE, NC (November 17, 2015): Watch Santa rappel down the world’s largest natural chimney, take a carriage ride through more than a million lights, stroll through quaint downtowns

In one weekend, celebrate “Dirty Dancing,” competitive sports, and cool cars in the North Carolina mountains.

RUTHERFORD COUNTY, NC (July 9, 2015): August is festival season in Lake Lure & the Blue Ridge Foothills, and with three iconic events on the same weekend, and choosing might be tough. But,

Easter Service features spectacular scenery, inspiring message and bagpipes

CHIMNEY ROCK, NC (March 23, 2015) – Few sights in the Blue Ridge Mountains are as spectacular as watching the sunrise over Lake Lure from Chimney Rock. Some visitors call it a spiritual experience. This year Chimney Rock at

This round-up ready batch of Spring and Summer events, including The Dirty Dancing Festival, will inspire blogs and top-ten lists. Enjoy these events set against the scenic beauty of the Blue Ridge Mountains and Foothills…and have fun on a bike, on the lake, or hiking a trail, too.


Home of Lake Lure / Chimney Rock State Park / South Mountains
and Blue Ridge Foothills (Images Available)

Rutherfordton, NC (Sept. 30, 2014) Looking for a new place to explore? Step into our fall wonderland. Our hiking and biking trails, zip lines and

From Hurricane Sandy to NYC Fashion Week,
Defiant Whisky has come full circle in New York

BOSTIC, N.C. (January 28, 2014): As New Yorkers fled from the devastation of Hurricane Sandy in 2012, the Defiant Whisky team from Bostic, N.C. rushed into the

Lake Lure Welcome Center trades standard brochure
racks for more interactive visitor experience

LAKE LURE, N.C. (July 25, 2013): Rutherford County Tourism Development Authority(TDA) is unveiling its new Lake Lure Welcome Center at the Center's grand opening on