With Love

The RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.287.6013 or email Taylor at Taylor.Hardin@rutherfordcountync.gov if you have any questions or to make an appointment. Click here to view our dedicated page & to stay informed throughout the Covid-19 crisis.

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Winter Events in Lake Lure & The Blue Ridge Foothills

As fall transitions to winter, Rutherford County becomes a glow in holiday color. Forest City boasts more than 1 million lights in its downtown earning bragging rights at one of the Best Christmas Towns outside of Asheville. Rutherfordton livens up winter with live holiday windows along Main Street and the lightening of what is said to be the tallest live Christmas tree in Western North Carolina. Chimney Rock serves as Santa's practice spot at the annual "Santa on the Chimney Event" and Lake Lure shepherds us from one year to the next with its annual Lake Lure New Year's Day Polar Plunge. If you're looking for magic during the winter holidays, we have a complete list of options.

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