With LoveThe RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.287.6013 or email Taylor at Taylor.Hardin@rutherfordcountync.gov if you have any questions or to make an appointment. Click here to view our dedicated page & to stay informed throughout the Covid-19 crisis.

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Relax and Recharge Getaway to Lake Lure & The Blue Ridge Foothills

Leave your laptop on the charger and trade your hectic life for a digital detox getaway in Western North Carolina. Whether you’re out on the water enjoying incredible views or indulging in a massage with a glass local wine, Lake Lure & the Blue Ridge Foothills is a treasure trove of hidden luxuries and little-known adventures. Our "Relax and Recharge" itineraries offer the perfect distractions from the stressors of everyday life.