With Love

The RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.287.6013 or email Taylor at Taylor.Hardin@rutherfordcountync.gov if you have any questions or to make an appointment. Click here to view our dedicated page & to stay informed throughout the Covid-19 crisis.

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Lake Lure Beach and Water Park

2724 Memorial Hwy, Lake Lure, NC 28746

The Lake Lure Beach is proud to offer kayak, paddle board and paddle boat rentals. Who would have thought one could find a beach surrounded by the majestic beauty of the Blue Ridge Mountains? It's called the Beach at Lake Lure. A place where floating on an inner tube, picnicking in the shade or just catching some rays on a sandy beach can all be enjoyed. The Beach Water Works has soaking-wet games, bumper boats, water cannons, water wars, and water slides. An additional admission fee is charged with group rates available. Lifeguards and a professional staff keep watch and assist with all your needs. Great for a family outing or special gathering. The Beach and water park operate typically Memorial Day weekend - Labor Day Weekend please contact for complete listing of hours.