To our friends, visitors, local businesses and stakeholders- we're all in this together.

To our friends, visitors, local businesses and stakeholders- we're all in this together.

With LoveThe RCTDA continues to closely monitor the Coronavirus (COVID-19) pandemic as it relates to our Nation, North Carolina and Rutherford County.Our top priority is always the safety, health, and wellbeing of our community, its residents, and visitors.  We understand that these times are confusing and can be difficult for many.  We encourage you to continue supporting each other and our community's small businesses and ask that you reference individual websites and social media platforms for updates on local businesses and events. At this time and until further notice, our two Welcome Centers are closed and the Tourism Development Authority office is seeing guests by appointment only.  Please call 828.207.6013 or email Taylor at if you have any questions or to make an appointment.

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Bear Hug

Suite 100, Asheville, NC 28801

"Bear Hug": You’ve seen the gorgeous scenery of Lake Lure, North Carolina. Come spend some time in this beautiful and cozy log cabin home, enjoying pristine views of Chimney Rock throughout the change of seasons from the rear deck. If you like cooking, Bear Hug has all the amenities, including a full line of appliances. The dining area seats 8 and just through the French door is a gas grill on the rear deck to cook a great steak while taking in the outdoors and the cool mountain air. The living room sofa pulls out to a queen size bed. Relax with friendly conversation, a movie,or a book. Maybe even pour yourself a glass of wine and sit in front of the gas log fireplace. There is local phone service, but most cell phones work well at Bear Hug. Enjoy Direct TV with DVD/VCR and WI-FI access. Bear Hug boasts upper level master bedroom with queen bed and a private full bath. The loft area provides a quiet area to enjoy a book, play board games, or surf the internet. The loft also has a futon and a small balcony to enjoy the mountain views. Stacked washer and dryer are also available. Main level guest bedroom has two twin beds and the full bath. The lower level bedroom consists of two sets of bunk beds for the kids. There is also an additional futon in the lower level. A full bath, second gas log fireplace, TV, and kids air hockey game rounds out the area. This classic log cabin has 1,344 square feet of spacious living area and all the comforts of home. The cabin was built with fine quality features including gorgeous open beam construction,and hardwood floors. Central air conditioning/heat, full front porch, and wrap around side and rear decks. This very clean, non-smoking log cabin is on a wooded 1+ acre parcel in Riverbend. Residents and guests of Riverbend enjoy the exclusive use of two private lakes, a beautiful beach, hiking trails, waterfall, and picnic area. The Broad River also runs through Riverbend, which is fun for tubing, fishing and swimming at the Old Swimming Hole. Turkeys and deer are common sights in the area. Not far from Bear Hug you will find two championship golf courses and one municipal golf course. Boat rentals are available for your enjoyment at Lake Lure, which has excellent dining and a popular beach for the children. Visit nearby Chimney Rock Park and Village, with its spectacular views and quaint shops.